How toycos are making the most out of TikTok

ROI in the erratic and wildly popular TikTok space isn’t just about sell-through—audience insights, fan engagement and product development are the hot metrics to track.
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June 10, 2022

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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