The Walt Disney Company Asia Pacific has inked an agreement with South Korean music company HYBE to distribute five new original programs on Disney+, including two exclusive series featuring iconic K-pop group BTS.

The three projects that have been announced so far are concert film BTS Permission to Dance on Stage—LA, docuseries BTS Monuments: Beyond the Star and a travel reality show called In the Soop: Friendcation (which centers around five artists, one of which is a member of BTS).

In a press release, the companies said that this is the start of a long-term collaboration that will give Disney access to HYBE’s new titles over the next few years, as well as a foothold for showcasing South Korean music and entertainment to its global audience.

Seven-member boy band BTS has racked up billions of views with hit songs like “Dynamite” and “Butter.” The band formed in 2010, and has become the best-selling music group in South Korean history.

South Korea’s music scene has a devout local fanbase (93% of the population prefers South Korean music, according to Statista), and also a large international following that has developed over the last few years. In 2019, the country’s music industry earned around US$756.2 million from exports, driven largely by the success of BTS and other K-pop bands, according to Statista data released earlier this month.

The kids industry has definitely been taking note of this success. Mattel signed a global licensing deal with BTS in 2019 to launch a range of dolls, collectible figures and games based on the band. And in a similar move, Jazwares partnered with Korean girl group Blackpink in 2020 for a line of dolls, collectibles and plush.

In the last year, production companies have also started investing in K-pop content. Sony Pictures Animation is working on an upcoming animated feature called K-Pop: Demon Hunters (working title). And Canadian pubcaster CBC Kids and Toronto’s Pillango Productions are developing a new series tentatively titled Gangnam Project about a girl who travels to Korea to teach English at a primary school, but ends up at a K-pop school.