Toymaker Scentco targets a ‘sleepy’ new category

The scented toy company is shifting focus with the launch of Bedtime Defenderz, a new IP anchored in plush and eyeing a content rollout.

By Andrea Hernandez

August 16, 2022

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TAGS:

Amazon, Bedtime Defenderz, Chris Coté, Magnetic Dreams, NuMynd Studios, PK Pictures, plushies, Scentco

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