Mattel chases Barbiecore mania at BLE

President and COO Richard Dickson says the iconic brand’s new fashion and metaverse activations point to its evolution from toy to entertainment brand.

September 21, 2022

TAGS:

Barbie, dolls, fashion doll, Kids brands, Mattel, Polly Pocket, pop culture, Richard Dickson, Roblox

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu