Walmart launches into the metaverse with Roblox worlds

Walmart Land will focus on fashion and entertainment, while Universe of Play brings the retail giant's best-performing brands in the toy aisle to virtual life.

September 27, 2022

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TAGS:

consumer products, Gamefam, Jurassic World, Magic Mixies, Mattel, Netflix, Paw Patrol, Roblox, SEGA, tech, Universe of Play, Walmart, Walmart Land, William White

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