Everything you need to know about toy timing

It's never been more complicated to get a toy to land in the right place at the right time—especially when it's based on a series or film. Here's how three companies are adapting.

October 5, 2022

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

Unlock this article plus our full content archive on kidscreen.com
Stay up to date with the latest news in the global kids entertainment industry
Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

TAGS:

Amazon, Boat Rocker Media, consumer products, Denise Gomez, dino ranch, Gigantosaurus, Hasbro, josue rosenzweig, Marianne James, My Little Pony, Peppa Pig, Transformers, True & the Rainbow Kingdom, United Smile, YouTube

About The Author

// Author Page

About Contact Us Meet the Team Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2025

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu