From toys to apparel, BBC Studios is ensuring its hit preschool property Bluey has a presence in every consumer products category, welcoming 12 new licensees to the fold that will roll out products this year and next. 

The CP program’s latest partners in the US are Ground Up (footwear), Little Kids (outdoor toys), Megatoys (seasonal gift sets), PTI (Easter baskets), Spirit Halloween (costumes and accessories), Springs Creative (craft fabric), Sun-Staches (sunglasses), Swimways (pool toys) and the Tin Box Company (tin lunch boxes and storage canisters). Bendon (coloring books) and Unique (party accessories and games) will distribute their lines in both the US and Canada, with Point Zero handling swimwear and outerwear in Canada alone.

Bluey is also making inroads into location-based entertainment. The titular blue heeler puppy will appear as a giant character balloon in the annual Macy’s Thanksgiving Day Parade on November 24, just days after the New York debut of live stage show Bluey’s Big Play: The Stage Show at the Hulu Theater in Madison Square Garden on November 18.