Calm launches series of Roald Dahl audio stories

The meditation and sleep app has signed a multi-year deal with the Roald Dahl Story Company, and will kick off the partnership with an adaptation of Charlie and the Chocolate Factory.
October 25, 2022

Kids are about to get tucked in at night with visions of chocolate waterfalls and candy-flavored wallpaper in their heads. Mindfulness app Calm has inked a multi-year deal with the Roald Dahl Story Company to develop a new series of exclusive bedtime stories based on Dahl’s kidlit masterpieces. 

First up is an adaptation of his 1964 novel Charlie and the Chocolate Factory. A lead episode, Charlie and the Dream Factory, launched today in the Calm Kids category, with narration by actor Henry Golding (pictured, Crazy Rich Asians). And the subscription-based app plans to tap into The Big Friendly Giant, Matilda and The Witches in the near future. 

This partnership aligns with Netflix’s plans to create a Roald Dahl universe, which will span games, live-action features, TV shows and consumer products. The streamer acquired the Roald Dahl Story Company in 2021, and has earmarked approximately US$1 billion for developing new animated content for its franchises.

Calm first branched out into children’s content in September 2021 with the launch of Calm Kids, which features a range of original and branded bedtime stories. The LA-based software company behind the app has since signed content deals with several kids brand owners, including Hasbro, Illumination and DreamWorks Animation. 

Calm generated more than US$25 million in revenue worldwide in Q2 2022 through in-app purchases and subscriptions, according to Statista.

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