How children’s passions & personas are changing

A wave of demographic, tech and lifestyle trends has redefined how kids express their interests—and savvy creators should take note, says Smarty Pants' Wynne Tyree.
By By
October 28, 2022

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About The Author
Wynne Tyree is the founder and president of Smarty Pants, a youth and family market research and consulting firm. She is also a leading authority on kids’ digital engagement and IP development. Contact Wynne at wtyree@asksmartypants.com.
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