How children’s passions & personas are changing

A wave of demographic, tech and lifestyle trends has redefined how kids express their interests—and savvy creators should take note, says Smarty Pants' Wynne Tyree.
October 28, 2022
About The Author
Wynne Tyree is the founder and president of Smarty Pants, a youth and family market research and consulting firm. She is also a leading authority on kids’ digital engagement and IP development. Contact Wynne at wtyree@asksmartypants.com.

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