British studio Aardman Animations is bringing most of its catalogue to the online content marketplace Vuulr to reach more buyers.

Singaporean B2B company Vuulr seeks to consolidate content sales and ease the buying process. Buyers can view trailers/screeners, check rights availability, bid on titles, negotiate with sellers and finalize deals⁠ all on the same platform. Vuulr has more than 18,000 buyer and seller members, according to a release.

According to the company, the changing nature of the marketplace offered a chance to try something new. “We want to make it easier for platforms who are unable to send representatives to markets, or for those without dedicated kids and family buyers, to access our content around the globe,” said Aardman’s director of distribution Alison Taylor in a release.

Aardman has already added titles such as the 1993 short Wallace and Gromit: The Wrong Trousers (pictured) and the recent preschool series The Very Small Creatures, which launched on Sky Kids last year, to the platform.

The studio has also listed third-party properties it represents such as Paper Owl’s Happy the Hoglet (26 x seven minutes) and Blue Zoo’s Numberblocks (120 x five minutes).