It’s been less than 24 hours since Bob Iger took back the corner office at Disney, and he has already taken steps to reintroduce a storytelling-first focus at the media company.

Iger announced a reorg of Disney’s media and entertainment distribution team today that will see the exit of division chairman Kareem Daniel (pictured), who assumed his M&E leadership role two years ago as part of former CEO Bob Chapek’s executive team; previously, he was president of consumer products and Chapek’s chief of staff.

According to a memo he sent to DMED employees yesterday, Iger has also tasked top execs Dana Walden, Alan Bergman, Jimmy Pitaro and Christine McCarty with building “a new structure that puts more decision-making back in the hands of our creative teams and rationalizes costs.” He adds that there will be more organizational changes made in the coming weeks and months.

“Without question, elements of DMED will remain, but I fundamentally believe that storytelling is what fuels this company, and it belongs at the center of how we organize our businesses,” Iger states. “As you know, this is a time of enormous change and challenges in our industry, and our work will also focus on creating a more efficient and cost-effective structure.”

This DMED move undoes part of the strategy Chapek introduced in 2020 that reorganized Disney’s media and entertainment segments to focus on the streaming business. Chapek combined the company’s distribution and commercial activities under a global media and entertainment distribution organization, and put Daniel in place to head it up. As such, Daniel was in charge of operations at Disney’s streaming services and domestic TV networks.

Disney announced Iger’s reestablishment as CEO yesterday, not even a full year after he retired from the company. In an SEC filing from Sunday, Disney states that it “exercised its right to terminate without cause” in dismissing Chapek. Iger’s contract runs until December 31, 2024, and his annual base salary is US$1 million.