Genius Brands International (GBI) is tapping into the popularity of online gaming platform Roblox with a new competitive reality series.

Aimed at tweens, Kidaverse Roblox Rumble (10 eps between eight and 15 minutes long) will follow a group of contestants ages eight to 12 as they compete for a grand prize of US$1,000. 

The kids must avoid getting eliminated in each round by winning a variety of physical games, including everything from an arctic obstacle course, to a dune buggy race. GBI will also turn these offline challenges into Roblox games. 

Former NFL star Rashad Jennings (pictured) will host the series, which should launch on GBI’s Kartoon Channel! later this year. Jennings is an avid gamer himself, and the author of The Coin Slot Chronicles, a kids book series published by Zonderkidz.  

GBI is one of the many kidcos hunting for opportunities in Roblox to connect with kid audiences in new ways. Under-13s make up almost half of the platform’s 50 million daily active users, according to Roblox.

“[We] have observed that any video game-related content performs especially well with our young audience,” said Kartoon Channel! Worldwide COO David Neuman in a release. “So it was a no-brainer for us to lean into this enthusiasm and develop an original competition reality series using the Roblox platform.”