LA-based Genius Brands has launched a new music division to establish new revenue streams for all of its acquired tunes and original music.

Genius Music, which launched this month, already has a library of more than 8,000 tracks stemming from its own original brands and also from IPs it has inherited through recent acquisitions of companies including WOW! Unlimited Media and Your Family Entertainment. 

According to a release, Genius Music plans to distribute and license these assets on streaming channels and music platforms. One of its first projects will be to develop and monetize original music for animated series Shaq’s Garage (co-produced with Ireland’s Telegael), which is slated to premiere this spring on GB’s Kartoon Channel! 

Former Saban Brands music supervisor Juan Carlos Quintero will oversee the division and serve as an executive music producer, with an eye towards making new content that spans a variety of genres. Quintero brings more than 20 years of experience as a music producer/composer with him to Genius Music, having managed production music libraries for companies including Warner Chappell, Café Moondo, Megatrax and 5 Alarm Music. And during an eight-year stint at Saban Brands, he worked on kids brands such as Power Rangers, Digimon and Popples.