WildBrain CPLG is adding new territories to widen the scope of its deal with Hasbro/eOne.
The London-based licensing agency will now manage consumer products, experiences and promotions for Hasbro’s full IP portfolio (including Transformers, Magic: The Gathering, My Little Pony and Monopoly) in Italy and India.
One of WildBrain CPLG’s first priorities will be to build the presence of eOne brands Peppa Pig and PJ Masks in Italy with new CP programs driven by apparel, accessories, arts & crafts and toys.
The company has been repping Hasbro/eOne brands in Central and Eastern Europe, Benelux, Turkey and the Nordics since it signed on as a licensing agent in 2020. And the partnership was expanded a year later with the addition of eOne’s preschool franchises.
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