LEGO uses diversity insights to redefine LEGO Friends

The brickmaker partnered with several research firms to guide the relaunch of its decade-old brand for a new generation of kids who crave diverse and inclusive content.

February 23, 2023

TAGS:

Fenella Charity, Geena Davis Institute on Gender in Media, Lego Friends, Opinium, Passion Paris, Play Well, research, study, The LEGO Group

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