Hasbro looks to woo the preschool crew

The toyco is aging down several of its key toy brands (including NERF and Monopoly) in order to get younger audiences into fandom early, says head of global brands Kim Boyd.

March 2, 2023

TAGS:

Casey Collins, Clue, Hasbro, Junior, Kidscreen Summit, Kim Boyd, Marvel, Monopoly, Play-Doh, preschool, Star Wars, Transformers, Twister

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