Is ‘cuddleware’ the future of preschool IPs and social game platforms?

OPINION: Dubit SVP and researcher David Kleeman suggests that a new approach to caregiver-and-child engagement on Roblox may unlock new opportunities for brands.

By David Kleeman

March 22, 2023

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TAGS:

co-play, cuddleware, David Kleeman, Dubit, games, gaming, Minecraft, preschoolers, Roblox

About The Author

Analyst/strategist/writer/speaker David Kleeman travels the world as SVP of Global Trends for kids research consultancy/digital studio @Dubit. Home is an aisle seat near the front. Follow: @davidkleeman.

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Is ‘cuddleware’ the future of preschool IPs and social game platforms?

OPINION: Dubit SVP and researcher David Kleeman suggests that a new approach to caregiver-and-child engagement on Roblox may unlock new opportunities for brands.

READ THE FULL STORY

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About The Author

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