Is ‘cuddleware’ the future of preschool IPs and social game platforms?

OPINION: Dubit SVP and researcher David Kleeman suggests that a new approach to caregiver-and-child engagement on Roblox may unlock new opportunities for brands.
March 22, 2023
About The Author
Analyst/strategist/writer/speaker David Kleeman travels the world as SVP of Global Trends for kids research consultancy/digital studio @Dubit. Home is an aisle seat near the front. Follow: @davidkleeman.

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