Florida’s Jazwares has hired two 20-year toy industry veterans with expertise in licensing and marketing. 

Kim Bell (pictured left) joins as senior director of licensing, and Karen Eggleston (pictured right) as VP of licensing and consumer products for North America. Both execs recently started in their new roles, and are responsible for identifying and securing global partnerships and driving the growth of the company’s licensing business.

Bell has more than 20 years of experience in the consumer products market and most recently served as director of global and US marketing at Moose Toys. Before that, she spent almost a decade at Disney, where she managed licensees in the hardlines categories for Disney Baby and Disney Channel. And from 2010 to 2013, she was director of brand, entertainment and preschool marketing at Spin Master.

Eggleston previously worked at The Pokémon Company International, where she oversaw licensing and was responsible for expanding Pokémon’s consumer products program. Before that, she was a brand marketing specialist at Nintendo.