Scholastic heads to Roblox for new book launch

EXCLUSIVE: The publisher is using the platform as a marketing tool for the first time, with a game from Media.Monks that’s designed to introduce kids to its upcoming title Zombie Season.

By Ryan Tuchow

June 16, 2023

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TAGS:

Justin Weinberger, Media.Monks, QR, Roblox, Rollout strategy, Scholastic, zombie, Zombie Season

About The Author

News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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Scholastic heads to Roblox for new book launch

EXCLUSIVE: The publisher is using the platform as a marketing tool for the first time, with a game from Media.Monks that’s designed to introduce kids to its upcoming title Zombie Season.

READ THE FULL STORY

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