Bandwagon: An engagement cheat sheet for brands

Exploring creative new ways to deliver an experience is essential for IP owners, especially as kids and families seek new ways to interact with brands, says Christopher Byrne.

By Kidscreen Staff

June 26, 2023

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TAGS:

Angry Birds, bandwagon, brands, Chris Byrne, consumer products, consumers, experiences, Lego, licensing international, Maura Regan, Ringling Bros., shopping, smartwatches, strategy

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