Bandwagon: An engagement cheat sheet for brands

Exploring creative new ways to deliver an experience is essential for IP owners, especially as kids and families seek new ways to interact with brands, says Christopher Byrne.

By Kidscreen Staff

June 26, 2023

TAGS:

Angry Birds, bandwagon, brands, Chris Byrne, consumer products, consumers, experiences, Lego, licensing international, Maura Regan, Ringling Bros., shopping, smartwatches, strategy

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu