Moose’s Pixlings are poised to disrupt the dolls category

The Aussie toyco is building out its successful Magic Mixies plush brand with a doll play that's all about encouraging creativity and capitalizing on viral TikTok trends to engage kids who are more interested in innovation than brand loyalty, says Stephanie Haggerty.

July 18, 2023

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TAGS:

Circana, Hasbro, Magic Mixies, Mattel, Mixies, Pixel Zoo, Pixlings, Stephanie Haggerty, TikTok

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