Richard Dickson is stepping down as president and COO of Mattel on August 3, after two stints and a total of nearly 20 years at the company.

During his tenure, Dickson developed and launched the Mattel Playbook, which mapped out brand-building strategies the company used to make Barbie, Hot Wheels and Fisher-Price the number-one toy properties globally in their respective categories in 2022. He also headed up global franchise management for Mattel’s TV, film, gaming, music and live events business. 

Dickson will step into a new role as president and CEO of LA-based clothing retailer Gap on August 22.

To fill his shoes at Mattel, Lisa McKnight has been upped to EVP and chief brand officer, and Josh Silverman to EVP and chief franchise officer. Both execs will report to Ynon Kreiz, the toyco’s chairman and CEO.

In her new role, McKnight will now oversee all of Mattel’s global brands, along with toy design and development. She has held several senior leadership roles at Mattel over the last 25 years, including most recently serving as global head of the Barbie and Dolls portfolio since 2019. Under her leadership, Barbie was the number-one global toy property in 2020 and 2021, according to research firm Circana, and McKnight also led the relaunch of the spooky doll IP Monster High.

Silverman joined Mattel last year as global head of consumer products and chief franchise officer after spending 20 years in leadership roles at Marvel and Disney. His role has expanded to include leading Mattel’s digital gaming and licensed entertainment divisions, in addition to overseeing consumer products, publishing, promotions and location-based entertainment. In his first year with the company, Silverman has overseen more than 165 consumer product partnerships related to Mattel and Warner Bros. Discovery’s live-action Barbie film, according to a release.