Ad-based streaming service Tubi is bolstering its kids and family content lineup with a new series acquisition from British prodco Aardman Animations.

The platform has bought Lloyd of the Flies (52 x 11 minutes) and will release it exclusively as a Tubi Original in the US and Canada on August 6.

Aardman is well-known for producing stop-motion content and is the mastermind behind popular franchises such as Wallace and Gromit, Shaun the Sheep and Morph. Lloyd of the Flies is the studio’s first in-house CG-animated series. 

The comedy centers around a tiny housefly who always winds up in big trouble—ranging from awkward encounters to life-threatening dangers—and must also navigate a unique family dynamic living in an apple with his parents, sister and 224 maggots. Lloyd debuted in the UK last September on CITV. Matthew Walker created and directed the toon, which targets seven- to 11-year-olds. 

With a kids catalogue that already includes classic series such as Scooby-Doo, The Flintstones and The Smurfs, this latest acquisition positions Tubi for further expansion. CCO Adam Lewinson noted in a release that the deal “amplifies our commitment to Tubi Kids and our deep collection of iconic kids and family content,” as well as highlighting the show’s cross-generational appeal.

Tubi has also been gaining momentum with younger demos in the FAST market, which itself has been seeing more adoption due to cost-conscious consumers dealing with rising subscription service prices. Earlier this month, Nielsen reported that kids and teens in the US have been driving up TV usage this summer, and Tubi TV emerged as the most-used FAST service, accounting for 1.4% of total TV usage, putting it on equal footing with WBD’s streamer Max.