Mattel bets on Barbie to ignite toy sales after Q2 sales decline

The toyco has reported US$1.08 billion in total net sales for the quarter, with Barbie movie tie-in toys driving a 10% global sales increase in dolls to US$441 million.

July 27, 2023

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TAGS:

Anthony DiSilvestro, Barbie, Barbie Dreamhouse Challenge, dolls, Gap, HGTV, Hot Topic, Mattel, Q2, Spirit Halloween, WBD, Ynon Kreiz

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