Inside the growth of Arab kids content in the Middle East

Increasingly globalized strategies come into play in the region, where execs are focused on elevating cultural representation and using platforms like YouTube to grow their IPs.

By Sadhana Bharanidharan

September 13, 2023

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TAGS:

Bidaya Media, Digitales Media, Lila TV, Mansour, Maya Zankoul, MENA, Middle East, northwind studio, The Adventures of Mansour: Age of A.I., WeZank

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