BBC Studios is partnering with New York-based retailer CAMP to design a new interactive retail experience in the US that’s focused on Bluey. 

The Bluey x CAMP experience will launch on November 6 at CAMP’s LA store, located in the Westfield Century City shopping mall. In the 5,000-square-foot space, kids and families can explore Bluey’s house, guided by the animated character. The preschool show’s creator, Ludo Studio in Australia, has also produced a new short animation for the experience.  

Other in-store activities will include playing games from the show, climbing a two-story pillow fort, and taking pictures with characters during a meet-and-greet. 

As part of this multi-pronged deal, CAMP will also host Bluey meet-and-greets at its storefronts in Dallas, Atlanta, Burlington and Chicago. And the partners will be rolling out exclusive co-branded Bluey merch in the US through the retailer’s stores and e-commerce site. CAMP will share more details on the new line closer to launch, and will also stock additional Bluey toys, backpacks and board games at its stores. 

Beyond retail, Bluey is also getting its first-ever console video game. London-based Outright Games (Transformers: Battlegrounds, Ben 10: Power Trip!) is launching Bluey: The Videogame on November 17 for all major consoles (Nintendo Switch, PlayStation 4 & 5 and Xbox). It’s a co-operative adventure for up to four players, where kids can explore an open world and play several minigames from the show. 

The 2D-animated Bluey‘s three seasons currently air in the US on the Disney+ SVOD and linear channels Disney Junior and Disney Channel.