Bandwagon: Toymaker strategies for keeping brands alive

Universal and Moose Toys are keeping IPs fresh in fans' minds through audience ownership, reimagined play patterns and delivering the "super-wow."

By Kidscreen Staff

October 2, 2023

TAGS:

bandwagon, consumption, Illumination, Joe Lawandus, Moose Toys, Ronnie Frankowski, The Minions, The Rocky Horror Picture Show, toymakers, Universal Products & Experiences

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