Future Chicken is taking flight with its first broadcast partner. In a deal signed earlier this month, Canada’s CBC Kids has acquired Wind Sun Sky’s 16 x 12-minute The Future Chicken Today Show to premiere on linear TV and its CBC Gem streamer on November 5.
The show aims to inspire kids and families to meet the planet’s existential challenges “with warmth and pluck,” notes Marie McCann, senior director of children’s content at CBC Kids.
The pubcaster has also picked up a package of animated Future Chicken Ecotainment shorts (ranging in length from 30 seconds to two minutes) to stream on the CBC Kids YouTube channel (130,000 subscribers) and website.
Both the series and shorts feature animated characters and live-action backgrounds. They are part of a broader Future Chicken franchise that was co-created by Wind Sun Sky CEO and founder Catherine Winder and Annabel Slaight, founding chair of a nonprofit org called Ontario Water Centre (OWC).
The IP concept features a chicken named Potato, who travels through time between the present and 2050 to explain how the actions kids take today can have a positive impact on the future. The Future Chicken Today Show is an interview-style show for six- to 10-year-olds in which Potato talks with guests who share insights about the environment.
Wind Sun Sky will launch the series and shorts on a Future Chicken YouTube channel in November.