FEATURE: Tapping into the licensing power of gaming

Executives from Microsoft, SEGA of America, Toikido and PhatMojo discuss their strategies for adapting video game IPs into booming consumer product lines for retailers.

October 20, 2023

TAGS:

Among Us, Bill Graham, Darran Garnham, Federico San Martin, Gang Beasts, Ivo Gerscovich, Leveling Up, Microsoft, Minecraft, PhatMojo, Piñata Smashlings, SEGA of America, Sonic the Hedgehog, Supersocial, toikido, video game

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu