DreamWorks taps into a nostalgia-led strategy to power up Trolls

Film producer Gina Shay gives us a look at how the multi-generational appeal of boy bands is helping the studio's Band Together threequel generate early box-office steam and unique licensing deals.

By Sadhana Bharanidharan

November 14, 2023

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TAGS:

co view, DreamWorks Animation, feature films, Justin Timberlake, Music, Trolls, Trolls Band Together

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