Jay@Play to distribute Gigantosaurus toys in the US

United Smile's range of playthings for the dino-themed IP from Cyber Group will stomp onto US retail shelves early next year.
November 28, 2023

France’s Cyber Group Studios and master toy partner United Smile have tapped Hong Kong-based Jay@Play as their US distributor for the Gigantosaurus play line. 

Jay@Play will roll out United Smile’s products for the IP to retailers across the country early next year. They feature blind bag figures, collectible plush, electronic toys and playsets aimed at preschoolers. 

All three seasons of Cyber Group’s CG-animated Gigantosaurus series (156 x 11 minutes) are currently streaming on Disney+ and airing on Disney Junior in the US. It has also been picked up by other broadcasters and platforms including Netflix (US), CCTV (China), Super RTL (Germany) and POP (UK). 

Jay@Play is working on establishing itself as a toy gateway into the US market. It signed a similar deal in October with United Smile to roll out Zoonicorn products there next year, as well as inking a US distribution agreement in July with China’s TigerHead Toys for products including Crackin’ Eggs (dinosaur plush), Wonderoo (electronic toys) and Baby Buppies (dolls). 

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