Dwayne Johnson’s Seven Bucks signs on to co-produce RoboForce

This upcoming animated series will be financed by The Nacelle Company, which began reviving the '80s IP last year with a new line of specialty collectibles.
December 11, 2023

The Nacelle Company has partnered with Seven Bucks Productions, the studio helmed by Dwayne Johnson and Dany Garcia, to co-produce RoboForce: The Animated Series

This marks the second collaboration for the companies, which launched Disney+ docuseries Behind the Attraction (exploring Disney theme park history) in 2021.

In January, Nacelle announced its intention to finance the development and production of RoboForce, which is based on an ’80s toy line from the now-defunct Ideal Toy Company. Nacelle acquired the brand from Toyfinity in 2021, and released a small line of adult-targeted collectibles last year (pictured) that are selling well online and in specialty retailers across North America, Japan, Europe and Australia. 

RoboForce: The Animated Series follows lead bot Maxx 89 as he tries to reassemble the heroic crew and battle against a rogue entity infecting the Earth’s robots with code that turns them against humans. 

Nacelle founder and CEO Brian Volk-Weiss (The Toys That Made Us, A Toy Store Near You) will produce and direct the series, with Johnson and Garcia on board as executive producers for Seven Bucks. Tom Stern (SpongeBob SquarePants) and Gavin Hignight have also joined the project as showrunners. 

Nacelle’s portfolio of retro toy IPs also includes Biker Mice from Mars, Sectaurs Warriors of Symbion, The Great Garloo and Wild West C.O.W.-Boys of Moo Mesa. 

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