Britain’s Wow! Stuff, which makes licensed toys for partners including Amazon MGM Studios (Wednesday), Hasbro (Peppa Pig) and Moonbug Entertainment (CoComelon), has tapped sales veterans Tony White and Valerie Leuzy to broaden its distribution reach.

White joined Wow! Stuff as general sales manager in November and is focused on developing business relationships with new retail clients worldwide. He started working in the toy industry 10 years as a UK sales director at Worlds Apart, and stayed on for another five years after Moose Toys acquired the company in 2018.

Reporting to White, Leuzy heads up European sales and started at Wow! Stuff earlier this month. She previously worked at outdoor toy company Plum Play for four years as a European sales manager, and has also held sales manager roles at baby product manufacturers such as Summer Infant, Kids II and Mamas & Papas.

In addition to its other licenses, Wow! Stuff is the master toy partner on record for 2D-animated preschool series Odo and Magic Light Pictures’ The Gruffalo brand.