Kids pick their own Toys of the Year on Zigazoo

More than 6,300 platform users agreed that Squishmallows and Barbie earned their TOTY 2023 wins—but it's a different story in action figures and vehicles.

December 15, 2023

TAGS:

Barbie, Jazwares, Mattel, Squishmallows, The Toy Association, TOTY, Toy of the Year Awards, Zigazoo, Zigazoo Kids

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu