Toikido taps a former Sanrio exec to head up international licensing

Sabrina Segalov is on the hunt for new consumer products partners for Toikido's in-house brands, starting with Piñata Smashlings and PeaKeeBoo.

January 9, 2024

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TAGS:

20th century fox, Daryl Lai, Hello Kitty, Marvel Entertainment, PeaKeeBoo, Piñata Smashlings, Roblox, Sabrina Segalov, Sanrio Global, toikido, Will Ochoa

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