Amuse moves its digital-first hits beyond YouTube

With billions of views in the bag, the studio's IPs are heading to linear television for the first time.
January 15, 2024

Gran Canaria’s Amuse Animation, best known for creating popular YouTube shows for kids, has inked its first linear TV deals with four broadcasters.  

Mexico’s TV Azteca has picked up free-TV, free-VOD and AVOD rights in Mexico, Honduras and Guatemala to Shark Academy (26 x 3.5-minute stories and 136 song segments), Miliki Family (52 x three minutes), RoboFuse (100 x four minutes), AnimaCars (pictured, 115 episodes) Increditales (76 x two minutes and 14 x four minutes) and Plum the Super Witch (45 x four minutes). And pay-TV rights to Increditales, Miliki Family, Shark Academy and The Supers (68 x one minute) in in the Dominican Republic have gone to Guest Choice. Both channels will launch their new acquisitions early this year.  

Closer to home, RTVC has licensed Increditales, Miliki Family and Shark Family in the Canary Islands. And MENA channel operator MBC picked up The Supers, RoboFuse and AnimaCars. 

Since opening its doors in 2016, Amuse has self-funded more than 30 original preschool content brands on YouTube. Its first series, Car City, has cracked a billion views on the platform. And follow-up launches Shark Academy (800 million views) and AnimaCars (350 million views) are continuing that momentum.  

The studio has been building up to a distribution expansion for several months now, and showed off upgraded versions of several series (featuring new writing and higher animation quality) at MIPCOM in October. 

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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