British channel operator Narrative Entertainment is transitioning its Tiny Pop preschool net to be fully digital by March 20 as part of a new strategy to reach audiences online.  

Tiny Pop is one of the most popular commercial channels for children broadcasting in the UK. It launched in 2003 and has acquired series such as Spin Master’s Mighty Express, Vérité Films’ Jeremy and Jazzy and Dandelooo’s Billy the Cowboy Hamster (pictured) in recent years. According to Narrative, Tiny Pop and sister nets POP and POP MAX collectively reached more than four million four- to 15-year-olds on linear in the last year. 

The company is shifting Tiny Pop to digital as part of a new strategy to keep up with young viewers, who are watching more and more content online. Narrative tested the waters in September when it launched Tiny Pop on several FAST platforms; it is now among the top three most popular kids channels on Samsung TV Plus, with POP sitting in the number-one spot. 

Tiny Pop’s free FAST channel is also available on LG and Netgem platforms, and its content is on Narrative’s POP Player VOD service (which boasts more than 1,000 hours of content) and on the Tiny Pop YouTube channel (141,000 subscribers).