Paramount Global has promoted Rebecca Jenkins to be the company’s first VP of consumer products for the UK, Ireland, Australia, New Zealand and Israel. 

Previously one of the CP leads for Australia, New Zealand and Israel, her remit is now expanded to also cover the UK and Ireland. She continues to report to Jamie Drew, EVP of Paramount Consumer Products & Experiences, in her new role. 

Throughout her five-year tenure at Paramount, Jenkins has spearheaded several high-profile global licensing deals for the company’s kids brands. These include a SpongeBob SquarePants soap collection with personal care retailer LUSH and PAW Patrol-branded bedtime stories with mindfulness app Calm, both of which launched last year. 

Jenkins has more than 15 years of licensing and retail experience. Prior to Paramount, she was the director of UK retail and consumer products for ViacomCBS (2019-22), where she managed more than 15 cross-category retail activations for PAW Patrol and Baby Shark. She has also held executive roles at Disney (toys and games commercial manager), NBCUniversal (national sales manager for ASDA and Morrison’s grocery) and Warner Bros. Entertainment (WB Games sales executive).