Jstar Capital’s newly launched toyco Wyncor has recruited its first VPs to oversee global sales strategies for a wide range of original and licensed toy lines. 

The Miami-based company has tapped former eOne SVP Ami Dieckman (pictured right) as VP of sales for EMEA and APAC, as well as bringing in seasoned toy industry exec Steve Markey (pictured left) to manage North America and Latin America. Both executives will report to Wyncor’s COO, Helena Perheentupa. 

Dieckman is coming off a three-year stint as VP of customer engagement in EMEA and LatAm at Just Play, where she developed and executed the Florida-based toyco’s new-market growth strategies in those regions. She also previously worked at eOne for 10 years, overseeing global merchandise programs for flagship preschool franchises PJ Masks and Peppa Pig in her most recent position as SVP of international licensing. 

Before joining Wyncor, Markey spent a year at Oregon’s Hog Wild Toys in a VP of sales and marketing role. But he has more than 20 years of high-ranking sales experience at toycos including Crazy Aaron’s Puttyworld (2019 to 2020), PlanToys (2018 to 2019) and Green Toys (2010 to 2015).