Manchester-based Sambro International has inked a three-year deal with Moose Toys to manufacture and distribute licensed arts & crafts products featuring the Magic Mixies brand to retailers in the UK and Europe beginning this fall. 

Initial SKUs will include jewelry creation kits, secret diaries with invisible ink, colorable plush and collectible character erasers from Sambro’s Puzzle Pals line. 

Sambro is ensuring that each product it makes incorporates an element of the unique Magic Mixies play pattern that lets kids mix together potions, magical dust and gems in a cauldron to reveal the collectible plush characters. Moose has already adapted this experiential technology in categories including action figures (Beast Lab) and dolls (Magic Mixies Pixlings).

Magic Mixies joins brands Barbie (sewing machines), Peppa Pig (craft vehicles), Baby Shark (plush) and PAW Patrol (novelty products) in Sambro’s licensed portfolio.