Hasbro has revamped its board of directors by appointing three new senior executives to help guide its long-term corporate growth strategy. 

The shakeup occurred last week, with Zynga’s president Frank Gibeau, former Nexon president and CEO Owen Mahoney and Jack in the Box CEO Darin Harris joining Hasbro’s governance ranks. Meanwhile, board members Tracy Leinbech, Linda Zecher Higgins and Michael Burns are set to retire following the company’s annual shareholder meeting later this year. 

Hasbro tapped Gibeau, Mahoney and Harris for board positions to support its renewed focus on games and toys, said CEO Chris Cocks in a release. The move comes after the company reported that its full-year revenue for 2023 declined 15% to US$5 billion, compared to US$5.86 billion the previous year. And its Wizards of the Coast and Digital Gaming segment was the only part of the business that grew last year, posting a 10% increase in annual revenue to US$1.45 billion. 

Gibeau has more than 30 years of experience working in interactive entertainment, holding several leadership roles at gaming developer Electronic Arts (1991-2015) and most recently overseeing Zynga mobile games Toon Blast, Words With Franchises and Empires and Puzzles. Mahoney is another EA alum, serving as its SVP of corporate development from 2000 to 2009. After joining mobile gameco Nexon in 2010, he oversaw all of its global operations, finances, investments and partnerships until his retirement earlier this year. 

Harris joined Jack in the Box in 2020. While the fast-food chain is not inherently focused on gaming, it has made moves in the space to promote its menu to hungry gamers by hiring its first full-time Twitch streamer in 2022 and launching its first mobile game, Crave Crasher, in 2017. 

Pictured left to right; Darin Harris, Frank Gibeau and Owen Mahoney