Paramount to launch a standalone SpongeBob restaurant in Brazil

This 1,000-square-meter eatery will open in April with multiple Bikini Bottom-themed dining rooms and play areas designed to entertain up to 254 guests at a time.
March 26, 2024

Paramount’s LBE division has partnered with Brazil’s Fan & Food Participacoes to develop the world’s first standalone SpongeBob SquarePants restaurant. 

Bob Esponja—Burguer & Restaurante is set to open its doors in San Paulo next month, featuring three different dining experiences inspired by Bikini Bottom: a Krusty Krab burger joint (144 seats), The Flying Dutchman’s Lounge (40 seats) and a more upscale SpongeBob House (70 seats).

The 1,000-square-meter venue will also boast an onsite SpongeBob Store carrying a wide range of consumer products and two separate play areas for kids, one of which will let guests explore Sandy Cheeks’ iconic treedome. 

Although this is its first standalone dining experience concept, Paramount already has a fair bit of know-how gleaned from operating more than 50 branded restaurants as part of its various resorts, theme parks and cruise lines. These include a TMNT-branded Piazza pizzeria, SpongeBob’s Bikini Bottom Bar and a Nickelodeon-themed Pajama Jam breakfast diner. 

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