New Jersey-based bedding specialist Franco Manufacturing has partnered with Napa Valley Toys USA to incorporate its night-light technology into a new range of character-branded bed sheets and comforters for kids.
Napa Valley originally pioneered this patented illumination and heating tech for its NightBuddies plush brand, which launched in 2015. These soft-toy vehicles, dinosaurs, sea creatures, teddy bears and wearable slippers have illuminated eyes that double as night lights to help make bedtime more comfortable for preschoolers, many of whom struggle with fears about things that go bump in the night.
Franco has leveraged Napa Valley’s patents in a deal brokered by Cuesta Licensing and will roll out its augmented bedding ranges featuring Snoopy, PAW Patrol, Hello Kitty, Batman and the Grinch at North American retailers later this year.
Other kids brands in Franco’s licensing portfolio include L.O.L. Surprise! (MGA Entertainment), Animal Crossing (Nintendo), Disney Princesses and Blue’s Clues & You! (Paramount/Nickelodeon).