British agency Bulldog Licensing has signed on two new UK consumer products partners to produce lifestyle and apparel items for Cloudco Entertainment’s iconic Care Bears franchise. 

First to market in October will be a range of branded bags, purses, headwear, scarves and gloves for both kids and adults from Concept One Accessories. 

Meanwhile, Little K Clothing is manufacturing Care Bears-themed dresses, leggings, shorts, tops and jumpers for kids using its signature soft and plush jersey fabric. The togs will be available exclusively on its e-commerce platform later this year. 

Bulldog has repped the Care Bears since 2019, signing a wide range of licensing deals to expand the brand’s reach at retail in the UK. Over the past two years, Bulldog has inked agreements with Character World (bedding), Bubblewrap Waffles (menu items), Eat Glitter and Shine (homewares), Daisy Street (nightwear) and Fizz Creations (gifts).