Warner Bros. Discovery is rolling out a new Gumball Tower of Defence (pictured) game to keep its offering in the Roblox world Cartoon Network’s Game On! fresh for users. 

Launching in May, the title’s gameplay is all about building towers and teaming up with characters from The Amazing World of Gumball to defend the town of Elmore.

Game On! already features games, locations and characters from Teen Titans, Craig of the Creek and We Baby Bears, and has racked up more than 34 million visits since launching in April 2022. Cartoon Network Games added its first Gumball title for Roblox in March with the rollout of Gumball Haunted House. 

Roblox games create a “halo effect that drives brand affinity” and is a win-win strategy for both fans and WBD, says Monika Oomen, VP of brand communications and digital content strategy in EMEA. 

And now is a good time to start reigniting interest in Gumball, given that there’s a new series and TV film in the works. The 240 x 11-minute show that started it all ran for six seasons from 2011 to 2019, and has aired in more than 120 countries worldwide.