Following stops in LA (November) and Chicago (May), the Bluey x CAMP retail experience is heading to Boston this summer for the third leg of its US tour. 

Originally designed by New York-based retailer CAMP and BBC Studios last year, the experience features a 5,000-square-foot recreation of Bluey’s home for kids and families to explore. It’s due to launch on July 19 in CAMP’s flagship Burlington Mall store, where it will run until the end of October. 

Key attractions that are part of the 50-minute experience include playing games inspired by the show (Magic Asparagus and Keepy Uppy), dancing in Bluey’s playroom, sliding down two-story pillow forts and snapping pics with the Heeler siblings. 

In addition, CAMP and BBC have created a co-branded collection of exclusive Bluey merchandise that guests can purchase in-store, including a sketch toy shaped like Bluey’s family car, a stackable ring tower set and matching Bluey and Bingo headbands. 

CAMP’s chief experience officer Amanda Raposo says Boston became a prime target location for the retail experience after several Bluey and Bingo meet-and-greets scheduled there sold out quickly last year.