Dan Dee snaps up master toy rights to tween lifestyle brand SMOKO

Looking to capitalize on the Kawaii trend, the LA-based toyco has a new range of plush, collectibles and lifestyle items launching at retail next year.

May 10, 2024

TAGS:

Care Bears, Cloudco Entertainment, Dan Dee International, Hello Kitty, kawaii, master toy, Menal McGrath, plush, Sanrio, SEGA, SMOKO, Sonic the Hedgehog, tween

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